The label name Varu is very personal and meaningful to us. It is the Cook Islands translation of the number “Eight” and which represents the “Eight” children our parents have together. Sonny, Teokotai, Ngamata, Kimi, Tutai, Richard, Stephanie, Tommy. 

Originally we were a Pacific inspired clothing line for women. As our journey continues we are so proud that our Cook Islands, Pacific culture still continues to inspire our Varu clothing line BUT with a little twist of modern. We are so happy that we now produce Varu clothing for men too. 

We thrive to produce a line of unique styles and a wide range of colours/ colour palettes to the point where there is no limits in Pacific fashion. Our amazing Varu clothing line is made for each individual to wear comfortably and confidently.

We are thrilled that our beautiful garments are produced in New Zealand, from supplies and resources to construction of all our garments. Although we are a small fashion label in the South Pacific, we aim to share our Varu clothing line with the world.